Search results for "MAJOR SPORTING EVENT"
showing 3 items of 3 documents
German Marathon Runners' Opinions on and Willingness to Pay for Environmental Sustainability
2021
Research on sustainability and/in sport and, specifically, on the ecological aspects of participatory sporting events is still very scarce despite the recognition these topics have received by actors like, for instance, the European Commission and the United Nations. Against this backdrop, this paper sheds light on a field that is virtually uncharted in academic research, which is the environmental attitudes and willingness to pay for environmental sustainability of participants in participatory sporting events in Europe. In collaboration with the organizer of the Frankfurt Marathon, a study was conducted with a specific focus on German (speaking) marathon runners. In total 1764 data sets w…
Transferencia valor-experiencia a través del patrocinio deportivo : antecedentes y consecuencias
2021
El estudio propone un modelo de patrocinio deportivo que toma como eje la transferencia entre evento y marca en términos de valor y experiencia, abundando en sus antecedentes y efectos. Encuestando en 2012 a 364 asistentes al GP de Fórmula 1 de València se concluye que no se transfiere el valor del evento a la marca, pero sí la experiencia. Asimismo, se observa que ambos términos (experiencia y valor) están significativamente relacionados. Adicionalmente, se confirma que motivación, identificación e implicación son antecedentes del eje del modelo, junto con todos los efectos propuestos. This study proposes a general model for sports sponsorship which takes as its central concept the transfe…
Everyone’s in, on the game: financial crime and the organization of sporting events. Looking for a “virtuous” model
2020
PurposeThis study aims at investigating the phenomenon of financial crime with specific reference to the organization of major sporting events. In particular, in the light of the existing international regulatory framework and recent cases, the study highlights how the adoption of a “virtuous model” – from the point of view of transparency and legality – fully responds to the needs not only of the sports system itself but, also, and above all, of the entire international community.Design/methodology/approachThe paper combines deductive and inductive approaches in addition to consulting and analyzing the principal official reports on the matter, the state of the art, scholarly studies and so…